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Dress codes are the invisible threads that weave together the fabric of social expectations, professional decorum, and personal expression

What sets this brand apart is the ability to customize your dress with small tweaks

#TheDress conversations continued into Friday morning as people react to the photo of a dress that looks blue and black to some people, and white and gold to others

It's how the light hits the dress." In a WIRED article from the time in 2015, Bevil Conway - an artist and Harvard-educated neuroscientist specialising in colour perception - explained: "What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis