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What makes this dress truly stand out, however, is its bowtie adornment on the back waist of the dress, which extends fully into unique panels that add movement and a subtle delicacy to the skirt

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

Working with of celeb stylist Andrew Mukamal, the Babylon actress has channeled the iconic character throughout the decades, from the original 1959 doll's striped bodysuit to a studded '60s-era skirt suit and '80s-style day-and-night looks

"When Ye gets something in his head, there's no talking him out of it