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If you want the most formal of all formal wear, a pair of classic Oxfords or Chelsea boots will do you well

So the goal isn't "look fancy." The goal is look appropriate, intentional, and non-distracting

each year, there are more than 200,000 cases, costing the Australian community $150 million

Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to whats already available in market (advantage) Lays All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) which is driving the great breakthrough potential score