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"Conversely, when brides were familiar with the story of the dress, like with a hand-me-down, they were far more positive about it and treated it more like treasure than a cursed item." Thomas, an expert in fashion and consumer behaviour, said most brides in the study cared about the environment and liked the idea of greener choices, but sustainability rarely shaped their final decision

Designed with a Bardot neckline and long sleeves, this fitted silhouette features flared sleeve hems and delicate ripple panel detailing through the

Skirt Style: Short, figure-flattering silhouette with a daring side slit for modern allure

Designed with intention, this collection blends timeless silhouettes with modern detailing think fluid satin, subtle broderie finishes and impeccably cut evening styles that feel effortless yet considered