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SO WHAT WENT WRONG
• Listen to your body’s innate ALARM
this book suggests practical ways for business leaders and managers to shape an inclusive culture within their organisations and across their industries that meets their client needs
memorable impact people want from their leaders
Music Rights Without Fights SO WHAT WENT WRONGEveryone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure
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